The makers of Parasakthi are gearing up for an ambitious and immersive promotional campaign, designed to mirror the film’s distinctive 1960s backdrop. In a move aimed at offering audiences a nostalgic and experiential glimpse into the world of the film, the team is planning a never-seen-before promotional initiative in Chennai.
As part of this unique outreach, an exclusive 10-minute special video titled “Experience the World of Parasakthi” is set to premiere at Valluvar Kottam from December 18th. The installation invites audiences to travel back in time and step into the period setting of the film, promising a carefully curated visual experience that reflects the era, themes, and mood of Parasakthi. The initiative is already creating buzz, with the promotional fever surrounding the film beginning to sweep the city.
Musically, Parasakthi has been making strong waves. With three songs from GV Prakash Kumar’s soundtrack already released, the album has garnered widespread attention and appreciation. Adding to the excitement, the composer recently revealed that Sivakarthikeyan has lent his voice to a song in the film, a detail that has further amplified curiosity among fans and music lovers.
The film boasts a powerful multi starrer ensemble featuring Sivakarthikeyan, Ravi Mohan, Atharvaa, and Sreeleela in pivotal roles. Slated for a grand worldwide Pongal release (Jan 14th), Parasakthi is positioned as one of the most anticipated Tamil releases of the festive season.
Further heightening expectations, the film’s audio launch is reportedly scheduled for the first week of January, with the event expected to witness the presence of several industry bigwigs and prominent VIPs. Directed by Sudha Kongara, and produced by Aakash Baskaran under the Dawn Pictures banner, the film is presented by Inban Udhayanidhi’s Red Giant Movies, ensuring a release on a truly grand scale.
#Parasakthi fever truly hits Chennai, a never-seen-before event
Travel back in time to visit the world of the film – Exclusive video at Valluvar Kottam from December 18th pic.twitter.com/ftKNmY5q59
— DawnPictures (@DawnPicturesOff) December 16, 2025
